Google my business is an extremely important task for all local businesses and Google recently released figures that show 40% of all local businesses with websites still do not comply with the product. We cannot stress how important it is to comply for the sake of your business having a future. It is not possible for your webpage to be listed high enough to get searches unless you comply.
Google My Business Is The First Step.
As a marketer we found this statistic very hard to believe until we carried out a few checks of our own which indicated that 40% non compliance is about right for the United States and the United Kingdom. However in Australia it appears to be over 46% that do not meet Google My Business criteria. So we decided on publishing this article about the importance of Google to all local business owners in 2016.
Forget all about facts and figures regarding the importance of having a website and using it to attract new clients published before 2008. The internet was in its infancy until then and is only just starting to apply its influence on your potential customers. Back in the days pre 2008 it could be argued that a featured entry in Yellow Pages was all that you needed to attract potential clients. Since then the habits of your customers have changed, mainly due to the popularity of the mobile device. Whether it is a tablet or a smart phone, people decided that they wanted to use their mobile device to find local goods and services and comparing reputation and prices. So it could be argued that before 2008 Google were not as important to your business as they are today.
Click here to check Google My Business FAQs
Can You Afford To Lose Customers To Your Competitors?
Let’s take a look at why your business needs to be Google compliant from a marketing point of view. Over 95% of all searches for local goods and services are now made online. As of December 2015 52% of those searches were made from a mobile device. If your website does not comply with Google My Business it will not be shown. 40% of all local business websites are simply not registered to Google My Business. More than 60% of local business websites are not mobile compatible and because of this Google relegates your website to lower pages that are never searched. Which means if your website isn’t visible to potential clients and readable on a smart phone your business is never even considered by potential new customers. You are handing them to your competitors. That’s fine if you can afford to do that, but 99% of businesses simply can’t afford to lose new clients.
A Simple Guide Video To Help You
Do You Need Help
We know that you have enough to do running your business without having to be a website geek too. Use the contact us on the right of this page for a no obligation chat and allow us to help you out with this important task. Do it now because each day you don’t comply your website suffers.
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Contact Otec Promotions today for a simple low cost method to get your business in line with those of your competitors.
Are you aware of the fastest way to find new clients is by using Google Adwords.