Client acquisition is used by all business owners who seek to secure the future of their business or practice. For various reasons existing customers move on, the very first task of a business owner is to secure replacements for those that leave. Step 2 is to improve on the number of new clients coming through … Continue reading New Client Acquisition, Customer Recruitment, Business Leads →
Leasing A Business Website Is leasing a business website better than building and maintaining one for yourself? Your business website must work for you, not you work for your website. Our leasing proposal is cost effective, efficient and free’s your time to concentrate on the day to day running of your business. New customers … Continue reading Leasing A Business Website →
Ad Words cost per click advertising is a subject which attracts opinion across the board, as a business promoter we look on facts rather than surmise because it is an accepted fact that 90% of users are paying too much for the results they get. The other 10% tend to use a PPC Consultant who truly understands the system and how to make it work for you.
Ad Words Cost Per Click Advertising – Or Search Engine Optimization
When we first meet with new clients they tend to fall into one of two categories:
They dislike pay per click and firmly believe that search engine optimization (SEO) is best because you don’t have to pay for new clients.
They dislike SEO because it is time consuming and cumbersome and they’ve experienced a Google algorithm change that has seen their website go from page 1 ranking to page 10 or below where nobody searches.
So now we give our opinion and state that SEO and PPC complement each other over the long term. The more SEO hits that you get the lower the cost to your business of finding new clients to replace those that leave you. However SEO is slow and you will be wise to disregard those that promise instant SEO results. Instant SEO results are achievable by using Black Hat methods and usually it takes Google a week or two to recognize the tactics you are using and penalize your website to the bottom of the list. Then all the money you spent on getting that ranking provides zero return on investment.
Compare this with Pay Per Click (PPC ) advertising which is instant, constant and does not need your website to be ranked on page one to benefit. – Please do not think that PPC advertising does not require you have a conforming website – it most certainly does require a quality landing page on a quality website or you end up paying the highest price for the least amount of clicks. Google must look after their own image or they lose searchers.
We always advise our clients to work both ppc and seo together because if we assume you need 10 new customers per month to meet your business expansion needs – you need these new customers now rather than 2 or 3 months down the track. The only way you will get them instantly is by Ad Words Cost Per Click Advertising. This fills the void until your search engine optimization clicks in and your website gets to page 1 on Google.
[Sideline] Many ask why we talk Google and not Bing/Yahoo – the fact remains that over 70% of searches for local goods or services still happen on Google, therefore that is where your advertising dollar should go.
Advertising Calculation Adwords
Ad Words Cost Per Click advertising does not favor the business that bids highest in most instances. Google takes various factors into account to decide which business gets the highest listing and cost offered is not at the top of the list. You must understand that 97% Google’s income is advertising revenue, they don’t charge the general public to use the search engine.
First they wish to check the quality of the ad, the bounce rate of the website landing page, the click through rate on the ad and does the destination website offer something of interest to the person that clicks the ad.
Imagine you run a plumbing business in Anytown, Any State, USA and the advised cost per click for “Plumber Anytown” is $18 per click. Now assume that your website is not mobile compatible. Because almost 60% of the searchers that click the ad will be from a mobile device. Google understand that the click through rate to this ad will be low, let’s say 3 clicks per month which equals a total income to Google of 3 x $18 = $54
Your competitor has bid $9 per click but his site meets all the criteria and he gets 16 clicks per month.
16 x $9 = $144. This ad is far more important to Google , it offers them more than double the income that the $18 per click site offers.
Taking it a step further assume both businesses convert their click to client ratio at 25% the first plumber gets 0.75 new customer a month while plumber paying just $9 per click converts 4 new paying customers per month.
Hopefully this paragraph explains why some advertisers never get the best out of ad words cost per click advertising.
Can We Help You?
If you are failing to get good returns from your customer recruitment budget using adwords it will benefit your business to employ a consultant to make it work for you. The average cost of a consultant is around $200 per month or 15% of your advertising budget, whichever is greater. That’s from $6.60 each day. A small price to pay to bring in sufficient new customers each month to make your ad words cost per click advertising work in a manner that will constantly expand your business base.
www.otecppc.com is a fully owned subsidiary of Otec Promotions.
We can carry out an assessment of your current campaign and put right all that is not working for you. Then we take of the bidding process and check what works and what doesn’t. Stop you spending on what does not work and channel your ad spend into what gets results. Contact us using the form on this page for a friendly chat to discover your goals and how they can be achieved reliably and cost efficiently.
Google my business is an extremely important task for all local businesses and Google recently released figures that show 40% of all local businesses with websites still do not comply with the product. We cannot stress how important it is to comply for the sake of your business having a future. It is not possible for your webpage to be listed high enough to get searches unless you comply.
Google My Business Is The First Step.
As a marketer we found this statistic very hard to believe until we carried out a few checks of our own which indicated that 40% non compliance is about right for the United States and the United Kingdom. However in Australia it appears to be over 46% that do not meet Google My Business criteria. So we decided on publishing this article about the importance of Google to all local business owners in 2016.
Forget all about facts and figures regarding the importance of having a website and using it to attract new clients published before 2008. The internet was in its infancy until then and is only just starting to apply its influence on your potential customers. Back in the days pre 2008 it could be argued that a featured entry in Yellow Pages was all that you needed to attract potential clients. Since then the habits of your customers have changed, mainly due to the popularity of the mobile device. Whether it is a tablet or a smart phone, people decided that they wanted to use their mobile device to find local goods and services and comparing reputation and prices. So it could be argued that before 2008 Google were not as important to your business as they are today.
Can You Afford To Lose Customers To Your Competitors?
Let’s take a look at why your business needs to be Google compliant from a marketing point of view. Over 95% of all searches for local goods and services are now made online. As of December 2015 52% of those searches were made from a mobile device. If your website does not comply with Google My Business it will not be shown. 40% of all local business websites are simply not registered to Google My Business. More than 60% of local business websites are not mobile compatible and because of this Google relegates your website to lower pages that are never searched. Which means if your website isn’t visible to potential clients and readable on a smart phone your business is never even considered by potential new customers. You are handing them to your competitors. That’s fine if you can afford to do that, but 99% of businesses simply can’t afford to lose new clients.
A Simple Guide Video To Help You
Do You Need Help
We know that you have enough to do running your business without having to be a website geek too. Use the contact us on the right of this page for a no obligation chat and allow us to help you out with this important task. Do it now because each day you don’t comply your website suffers.
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Contact Otec Promotions today for a simple low cost method to get your business in line with those of your competitors.
Are you aware of the fastest way to find new clients is by using Google Adwords.
Have you ever wondered why Google Ad Words make up such a large proportion of the overall profit of the company?
The simple answer is because it’s self serve rather than on the advice of an expert advertiser and because of this a vast majority of business owners are paying far more than they need pay to get the same results. Based upon available knowledge plus the experience of our company the number of advertisers paying more than they need pay is probably over 80%.
So how does this happen? Basically as a business owner you know that Google ads bring enquiries from potential customers and you need a constant flow of new clients to keep your business alive. You set a daily budget that your business can afford, write a simple classified type of ad and wait for the inquiries to roll in. But have you ever thought that you could get up to double the number of inquiries for the same cost if only you knew how to do it properly?
Google Ad Words Economics
Most advertisers are of the opinion that the higher you bid for a given keyword phrase the higher your Google Ads appear and therefore the more people will contact your business. Nothing is further from the truth, your competitor, whose ad always seems to appear above yours, is probably paying much less per click than you in Google Ad Words.
To explain that we have to look at Google and Bing as a business overall: Each has millions of users, among who are thousands of people living in the catchment area of your business; these are the ones you wish to target.
The search engines have a duty to make the visit of their clients a good and useful experience. This means that when they enter a search term (keyword phrase) the page they go to will meet what they’re seeking. For instance you landed on this page because the search term “Google Ad Words” was of interest to you. Assume you clicked on one of our Google ads for this keyword phrase and the page you landed on gave poor quality information and didn’t answer the questions you may ask? The simple answer is that Google or Bing’s client is now unhappy and this reflects back on the search engine reputation.
It doesn’t matter how much you pay per click the search engine is not going to give your pay per click ads a good listing. Plus you will have to pay a high price per click to be seen at all.
Google Ads Cost
Assume your competitor who always seems to get top listing and first choice of new customers have their ad send you to a professional information page that meets all criteria set by the search engines. It offers readers information of value before sending them to a call to action page.
Then simple economics comes into play. Readers don’t like the page your ad sends them to so they won’t deal with your business. Lesson 1: The quality of the page you send them to is seen as a mirror image of your business. The search engines know this so they rank the page you send them to. Get a high rank and your clicks cost less. If your page ranks low the clicks cost more.
Business “A” is paying $20 per click but getting just two clicks each day. This means the search engine will only receive $40 each day from Business “A”.
Business “B” sends people that click on their Google Ad Words ad to a true value for money page that gives the visitor a good impression of the business, without giving the impression of being a money grabber, would probably get at least 20 clicks per day and only be paying about $5 per click. To the search engines this means an income of $100 per day From Business “B” compared to $40 from Business “A”.
Assume both businesses convert clicks at 10%, this translates to two new clients per day for business “B”, while business “A” will get one new client every 5 days.
We understand that you are not expected to fully understand how this works because your knowledge is your line of business, other people specialize in online advertising and they understand the demands of Google Ad Words.
Contact us for an obligation free Ad Words audit at zero cost to you.
Have you set your business to comply with Google My Business yet?
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Have you ever considered building a list for profit to ensure your website pays for itself and makes a profit for you? We often ask our clients this simple question and are amazed by the number of times the reply is: “I’d love to but that involves technology which I don’t have time to learn.” … Continue reading Building A List For Profit →
What is the value of a video maker to your business? Perhaps the easy way to explain is to say a picture is worth a thousand words, while a video is worth a thousand pictures.
All search engines strive to keep viewers on a page for as long as possible and nothing keeps them there longer than a video. Hence websites with quality videos get better search engine ratings than those without video.
Even if you do pay per click marketing the rates you are charged for your clicks depends, in part, on how long the viewer remains on your page after clicking through. The longer they stay the more Google look on your landing page as an authority page. This will affect your position in Google Search, the rate you pay per click and needless to say it will guarantee more customers per click to your business. Yes, video is that powerful online.
It is imperative that your website has some video content. It is a fact that today search engines and social media sites are ranking web pages with video higher than those without it.
To ensure your website gains the highest rankings you should have a degree of video content to impress upon the search engines that you are doing your best to meet the criteria that the public demands. If you don’t your website will be penalized and dropped down the rankings. We do not claim video is the only thing that determines ranking, but it is probably the most important.
How Much Does A Video Maker Cost?
Otec Promotions uses state of the art video production technology to produce professional, studio made videos at a cost often one tenth of what you see advertised by other professional video makers. These videos not only build your brand they are often the difference between a potential customer choosing you or moving on to search your competitors offers. You can make video work for you providing it is professional and targeted. We use only professional actors on screen to boost the image of your business.
A ear or two ago you could get away with posting any video on your website and people would watch it. Today the audience has become far more sophisticated and are demanding professional quality.
Sadly the days of the home-made video on a business website are passed because search engines demand high quality content and high definition video Things like animated logo’s are currently in vogue with search engines. We see so many animated videos that are very good looking but absolutely useless after being made by well meaning amateurs. The videos are poorly constructed and have close to zero commercial impact. This is why your business needs a video maker they can trust.
Studio Made Video Producers.
Only a few years ago it was not uncommon for a studio made video using a pro actor as spokesperson would have cost around $10K per minute. Now we have moved the production in-house and coupled it with new technology that enables us to show a professional spokesperson standing inside or outside your premises for a mere fraction of that cost.
You can contact us for an obligation free chat about adding, or improving, videos on your website by using the contact us link on this website.
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