The Home Of Otec Promotions
We live an image driven age and this applies to local businesses as well as multi-national corporations. Since the introduction of the internet the habits of customers have changed dramatically and that change accelerated when smart phones arrived on the scene. Before the internet your average customer relied on a Yellow Pages or local newspaper ads to find you and understand what goods and services you supply. Today the public are spoilt with instant information on any subject imaginable and unless you satisfy their need for instant information they are less likely to frequent your business.
When making a buying decision over 50% will access your business online and check you out. This is where first impressions come into play because you are not the only business selling your product, your competitors are in the same market place and ranking for the same keywords so there a few things you need in your favor to catch the undivided attention of your potential customer. Have no doubt about this you have as little as 2.8 seconds to grab their attention before they hit the back button and check out your competitor. That is the main reason why your website must be eye-catching as well practical.
There is another factor that must be taken into account and that concerns whether your website is compatible to tablets and smart phone display. A very sad fact is that in the USA more than 50% of business websites are not mobile compatible. In Australia 90% of business websites are not mobile compatible. Just look at the facts about how people make searches for local goods and services. In 2015 Google released the following statistics concerning local businesses and the internet:
- 88% of searches for local goods and services are now made online.
- In 2015 searches for local goods and services on mobile devices exceeded searches from computers, racking up 52% of all searches.
- The figure for searches from mobile devices is forecast to carry on expanding at a very fast rate and is expected to be in excess of 80% by the end of 2017.
Only you can take action to ensure your business is perceived as a player online into the future.